Advertising / Commercials / Journalism / Mobile Films / PSAs • 3m 46s
Through a light-hearted yet powerful film, Bin Boy brings the responsibility of waste segregation to everyone’s doorsteps, literally. The film revolves around a young boy who takes a stand, by sitting in his trash-filled dustbin.
His unique protest garners a lot of attention, with everyone from the local milkman to press reporters wondering about his cause. In the end, his reasoning, like him, is innocent and earnest – if wet and dry waste is dumped together, his future will end up in the trash too. While the premise and build-up are disruptive and fun-filled, the boy’s message at the end really brings home the seriousness of the issue. It highlights the importance of keeping separate bins for segregating waste at home every day.
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